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Sophie Tooke

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The importance of Remainer and Leaver identities

Recent Populus (now Yonder) research has found that Britons are more likely to identify (and to strongly identify) with Remain …

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As Brexit continues to dominate the news, the public are reporting feeling bored and frustrated

A new year, a new start? Not for the news. Our new polling shows that Brexit still dominates, with record …

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Largest ever poll on assisted dying conducted by Populus (now Yonder) finds increase in support to 84% of the public

The research commissioned by Dignity in Dying and conducted by us, surveys the opinions of over five thousand people across …

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Modern timelessness: Heritage brand storytelling in the modern age

The past five years have led to a complete transformation in the luxury fashion space. From the rise of aspirational …

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Space between consulting firms and creative agencies is converging

The past years have seen a growing convergence between the worlds of consulting and creatives. At the one side of …

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3 examples of blue ocean strategy

We’ve explored the fundamentals of blue ocean strategy before. Now, to bring it to life, we’re looking at 3 examples …

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4 examples of incremental innovation in action

When you hear the word innovation, it’s often the most ground breaking ideas that spring to mind. But in actual …

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3 examples of radical innovation

In our previous blog posts, we’ve explored examples of incremental and breakthrough innovation. Now it’s the turn of radical innovation. Radical innovation involves …

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Incremental, breakthrough and radical innovation: deciphering the differences

Developing a common definition of innovation Innovation is vital for any business. But over the past few years “innovation” has …

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6 examples of breakthrough innovation

In a previous blog post we explored great examples of incremental innovation. Now, we’re turning our attention to breakthrough innovation and …

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