Understand reality

We use traditional and innovative techniques to produce and analyse quality data, getting us closer to our market, reputation and customers, brand and people.

Define opportunity

We combine strategic and imaginative thinking to explore opportunities and define the best strategies to realise them.

Create

impact

We execute the strategy, create tangible internal and external experiences and activations to deliver impact.

Business & brand
  • Getting under the skin of the business, diving into key aspects of the strategy, offer, financials, and culture
  • Mapping the health and performance of your brand
Audience
  • Building the complete picture of current and prospective customers today and in the future: who they are and what really drives them, incl. demographics, attitudes, needs and behaviour
  • Engaging key external stakeholders to identify reputational insights
Market
  • Defining the market you’re in, mapping your current and future competition and identifying your competitive advantage
Business & brand
  • What’s our purpose? What’s our strategy?
  • How should our business look, feel and speak?
  • How can we transform our culture and engage our people?
  • How can we use brand to reduce our costs?
Audience
  • Who are our most important customers?
  • How can we grow existing and new customers?
  • Is our portfolio optimised to customer needs?
  • How do we manage our reputation?
Market
  • How do we stand out vs competitors?
  • How can we develop and take a new product to market?
  • How can we diversify into new markets?
  • How do we respond to industry disruption?
Business & brand
  • Revenue growth & cost reduction
  • Business transformation
  • Stronger or evolved brand equity
  • Culture transformation
  • Better talent attraction, engagement and retention
Audience
  • Customer understanding and organisational focus
  • Deeper customer relationships (e.g. NPS)
  • More focused brand portfolio
  • Stronger reputation
Market
  • Increased market share
  • Optimised funnel metrics (e.g. awareness, consideration, purchase, loyalty, advocacy)
  • Marketing efficiency
  • Faster, focused product development

Understand reality

We use traditional and innovative techniques to produce and analyse quality data, getting us close to our market, reputation and customers, brand and people.

Business & brand
  • Getting under the skin of the business, diving into key aspects of the strategy, offer, financials, and culture
  • Mapping the health and performance of your brand
Audience
  • Building the complete picture of current and prospective customers today and in the future: who they are and what really drives them, incl. demographics, attitudes, needs and behaviour
  • Engaging key external stakeholders to identify reputational insights
Market
  • Defining the market you’re in, mapping your current and future competition and identifying your competitive advantage

Define opportunity

We combine strategic and imaginative thinking to explore opportunities and define the best strategies to realise them.

Business & brand
  • What’s our purpose? What’s our strategy?
  • How should our business look, feel and speak?
  • How can we transform our culture and engage our people?
  • How can we use brand to reduce our costs?
Audience
  • Who are our most important customers?
  • How can we grow existing and new customers?
  • Is our portfolio optimised to customer needs?
  • How do we manage our reputation?
Market
  • Customer understanding and organisational focus
  • Deeper customer relationships (e.g. NPS)
  • More focused brand portfolio
  • Stronger reputation

Create impact

We execute the strategy, create tangible internal and external experiences and activations to deliver impact.

Business & brand
  • Revenue growth & cost reduction
  • Business transformation
  • Stronger or evolved brand equity
  • Culture transformation
  • Better talent attraction, engagement and retention
Audience
  • Customer understanding and organisational focus
  • Deeper customer relationships (e.g. NPS)
  • More focused brand portfolio
  • Stronger reputation
Market
  • Increased market share
  • Optimised funnel metrics (e.g. awareness, consideration, purchase, loyalty, advocacy)
  • Marketing efficiency
  • Faster, focused product development

Expertise

Expertise Content

  • Market sizing
  • Brand health and equity
  • Brand strategy
  • Brand architecture and portfolio strategy
  • Business case development
  • Marketing strategy
  • Customer landscape mapping
  • Customer immersion
  • Customer journey mapping
  • Usability testing
  • NPS/customer satisfaction
  • Churn prevention/loyalty research
  • Culture evaluation
  • Culture development
  • Business transformation
  • Employee engagement
  • Employee value proposition (EVP)
  • Employee experience
  • Employer branding
  • Pre testing
  • Message testing
  • Brand mapping
  • Passive/implicit testing
  • Stakeholder mapping, workshops and interviews
  • Reputation strategy
  • Reputation credit score
  • Horizon scanning
  • Deliberative events
  • Opinion polling
  • Innovation and market entry strategy
  • Opportunity identification and prioritisation
  • Addressable market analysis and pricing strategy
  • Service and experience design
  • Proposition testing
  • Prototyping and MVP development
  • Visual identity
  • Verbal identity
  • Interactive identity
  • Naming
  • Activation and Implementation
  • Website design
  • Customer experience and hallmarks
  • Brand planning and communication
  • Campaigns
  • Content production and studio
  • Measurement and optimisation

Yonder Clockface

Our proprietary attitudinal segmentation tool helps clients better understand the complex and volatile social, cultural, economic and political dynamics, how this effects their customers and how to move away from a ‘one size fits all’ approach to communications and strategy.