David leads Yonder’s US business, delivering our unique value proposition to clients across industries throughout North America.  Most recently he is the founder and president of Catalyst Branding and prior to that spent more than 20 years with Interbrand in a variety of leadership roles including Chief Strategy Officer and President of Interbrand North America.

David is on a constant quest to ensure branding initiatives drive business success by generating attention, stimulating intention and delivering discernible value for employees, customers and communities. He is uniquely skilled in guiding purposeful businesses, direct to consumer and platform businesses.