Jo Bergdahl

Principal, Strategy

Colour and pattern enthusiast. Interior design dabbler. Most peaceful on the beach in Cornwall or mooching in Paris.

Jo is Yonder’s lead strategist and is responsible for ensuring that strategic thinking and advice are of the highest quality across the business and client relationships. She’s rigorous about methodologies and ensuring that our strategy team are trained to deliver to the highest standard.

For the past 20+ years Jo has worked across research, communications, media, and brand consulting practices in the UK and globally. Jo has a wealth of experience across sectors and, in particular, advising on the role of brand as part of organisational change and transformation.