Karsten Shaw

Analytics Partner

A Londoner of Danish and Indian heritage. Frequently telling jokes (resulting in more groans than laughs). Incessantly listening to music or the radio.

Karsten leads and promotes the use of advanced analytics across Yonder.  He heads up a team of four with broad and varied expertise who can apply techniques to both survey and non-survey data. Always seeking to innovate in order to find better solutions for our clients.

With 20+ years experience, his key areas of expertise include Conjoint, Segmentations, as well as, survey design, sample design and weighting. He has worked with major clients across industries such as tech, telecoms, government, utilities, charity, media, finance, sport and many others.