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Yonder Seat Projection Model explained
If the 2024 General Election campaign is remembered at all, it will be as much for the sheer variety of voting intention estimates and the seat projections they have spawned as for any policy announcements or political gaffes.
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The Rainbow Gap: The differences between how brands & consumers perceive LGBTQ+ issues
51% of LGBTQ+ individuals think rainbow products are not authentic, so we asked LGBTQ+ audiences what they want to see …
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The secrets to co-running a consultancy with Michael Simmonds & Manfred Abraham
Our co-CEOs Michael Simmonds and Manfred Abraham sat down with Nick Synnott on the latest episode of Climb in Consulting, …
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Are subscription video on demand services a luxury we can live without?
With our latest cost of living crisis research revealing that almost a fifth of Netflix, Prime Video and Disney+ UK …
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Meet the experts who take data science beyond the buzzwords
Data science, machine learning and AI. What do those words mean to your business? We asked one of our data …
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Why politics feels broken
When it comes to modern politics, why do so many people feel like something isn’t connecting?
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From the Attention Economy to the Ownership Economy
We are moving from an ‘Attention Economy’ towards an ‘Ownership Economy’. What are the growth opportunities presented by Web3 social …
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The cost of living crisis: confidently navigating reputational risk
With increasing concern from your audiences about the cost of living, is your business ready to act effectively and sensitively?
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UK health concerns for the food & drink industry: with challenge comes opportunity
It looks like the food and drink industry will soon be facing increased pressure to look after the nation’s health. …
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Will calories on menus starve your business?
What is the business impact of adding calories to menus? And how can you use customer insight to seek out …
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