Jardines
If you know business in Asia, you know Jardines
Jardine Matheson Holdings Limited is a diversified Asia-based Group founded in China in 1832. Today, it operates across 32 countries and regions, employing 425,000 odd.
Its portfolio of market-leading businesses combines cash-generating activities with long-term property assets, closely aligned with Asia’s increasingly prosperous consumers.
Across the pandemic, we served as an active advisor, ready at a moment’s notice to solve problems unique to Jardines. From formulating strategy to shooting films, we worked in agile, entrepreneurial ways to deliver the goods at Group and subsidiary levels.
Often, the true challenge in partnering with diversified conglomerates is taking the strategy out of the boardroom and into the real world.
The nature of our partnership allowed us to help Jardines maintain momentum and go the distance.
It required securing buy-in from stakeholders across the business, galvanising troops across markets, and working together to shape and deliver the right experiences.
Two central pillars of our work were:
01
Reimagining the Group as “a living, breathing network of companies and people” (aligned to its Strategic Priorities).
02
Shaping its “dual citizenship” culture to mirror its uniquely federated structure.
Whether designing a value proposition, activating a sustainability strategy or launching one of Hong Kong’s first virtual banks, there was never a dull moment.
Client
Jardines (Jardine Matheson Holdings Limited)
Sector
Multinational Conglomerate
Geography
Asia
What we did
- Group brand strategy and corporate narrative
- Group brand architecture and nomenclature
- Group voice, messaging, and copy bank
- Internal engagement initiatives
- Value proposition design and sustainability strategy activation for Jardine International Motors
- Brand films for Jardine Cycle & Carriage, Jardine International Motors, Innovate Jardines
- Print advertising for Jardine Cycle & Carriage
- Strategic advisory