
Michael Simmonds
Chairman
Business builder, quiet networker. If not in the office, can be found walking up a hill or following Arsenal. Happiest with his husband, anywhere.
Traditionally, this takes the experience of separate research, consulting and innovation businesses; but it’s the power of this expertise, combined in one team, that creates the momentum businesses need to achieve long-term success.
Yonder was specifically created to meet this need.
Launched in October 2020, we bring together the expertise of four specialist businesses; the award-winning research and consultancy of Populus, the state-of-the-art data capture of Populus Data Solutions, the brand and business strategy of BrandCap, and the insight-led innovation of Decidedly.
Our teams in London, New York, Hong Kong and Singapore work alongside our clients as partners; helping them to adjust and respond to change as it happens, and to go further with focus.
Business builder, quiet networker. If not in the office, can be found walking up a hill or following Arsenal. Happiest with his husband, anywhere.
Fashion lover, hotel connoisseur, Labrador owner and totally gym obsessed. If not in London, most likely down south reconnecting with nature.
Quiet thinker. Reader. Big picture. INTJ. ‘Pitiless empiricist’ (The Times). Manchester United, cricket, Spanish food, country music. Family first.
Colour and pattern enthusiast. Interior design dabbler. Most peaceful on the beach in Cornwall or mooching in Paris.
Proud father. Runner, cyclist and lifelong Oxford United supporter. Curious traveller. Intrigued and inspired by the ingenuity and inventiveness of human beings.
Avid music lover gigs are her happy place, followed closely by a spot of retail therapy and always time with family and friends.
Sports fan, runner and follower of Aston Villa football club. Happiest spending time outdoors with his family.
Curious social scientist. Endlessly pursuing a better way. Constantly striving to learn and achieve more across all passions including business, psychology, anthropology, photography and athletic kinesiology.
Globetrotting glutton, eternal optimist and wellness aficionado. Happiest brewing up new business ideas. Passionate about growth and transformation.
Business builder with a nose for opportunity. Passionate about launching, developing and transforming businesses. Entrepreneurial mindset. Lover of all things modern. Yogi extraordinaire. Brilliant and proud mum.
Obsessed with all things tech, music lover, cat owner. When not in front of a screen can be found hiking in a forest, up a mountain or at a gig.
A Londoner of Danish and Indian heritage. Frequently telling jokes (resulting in more groans than laughs). Incessantly listening to music or the radio.
Cat lover, comic book fan and lipstick aficionado. Often found reading, searching for chocolate or out adventuring in the woods with her husband and son.
Voracious reader, urban gardener, and frequent dinner party host. Adventurous spirit, curious mind and contrarian optimist.
Dog lover who loves to try all sports and adventures to stay fit and to seek new experiences. When not out and about, David is often found with a head in a book or trying to improve his piano skills.
Cheese lover, social butterfly and multi-tasking solo parent extraordinaire. When offline, usually engaged in a dramatic, pretend-play rescue mission.
Football, fashion, music, Lego, socialising and time-travel – any combination in any order makes Stephen very happy. That’s not to say spending time with his 6 year old doesn’t. It just needs to involve the aforementioned.