+ strategy

+ imagination

Yonder is a consultancy that helps clients to unlock opportunity and deliver business impact.

Traditionally, this takes the experience of separate research, consulting and innovation businesses; but it’s the power of this expertise, combined in one team, that creates the momentum businesses need to achieve long-term success.

Yonder was specifically created to meet this need.

Launched in October 2020, we bring together the expertise of four specialist businesses; the award-winning research and consultancy of Populus, the state-of-the-art data capture of Populus Data Solutions, the brand and business strategy of BrandCap, and the insight-led innovation of Decidedly.

Our teams in London, New York, Hong Kong and Singapore work alongside our clients as partners; helping them to adjust and respond to change as it happens, and to go further with focus.

We are a team of 175 researchers, data analysts, strategists, creatives and innovators based in London, New York, Hong Kong and Singapore.

Michael Simmonds

Business builder, quiet networker. If not in the office, can be found walking up a hill or following Arsenal. Happiest with his husband, anywhere.

See More
Manfred Abraham

Fashion lover, hotel connoisseur, Labrador owner and totally gym obsessed. If not in London, most likely down south reconnecting with nature.

See More
Andrew Cooper
President & Senior Counsel

Quiet thinker. Reader. Big picture. INTJ. ‘Pitiless empiricist’ (The Times). Manchester United, cricket, Spanish food, country music. Family first.

See More
Jo Bergdahl
Managing Director, Consulting

Colour and pattern enthusiast. Interior design dabbler. Most peaceful on the beach in Cornwall or mooching in Paris.

See More
Tom Wormald
Managing Partner

Proud father. Runner, cyclist and lifelong Oxford United supporter. Curious traveller. Intrigued and inspired by the ingenuity and inventiveness of human beings.

See More
Ben Lloyd
Managing Director, Operations

Best defined by his podcast library – football (West Ham), cycling, comedy, politics, quizzes and chat. Ever the optimist.

See More
Ali McManus
Chief People Officer

Avid music lover, gigs are her happy place, followed closely by a spot of retail therapy and always time with family and friends.

See More
Chris Atkins
Managing Director, Yonder Data Solutions

Sports fan, runner and follower of Aston Villa football club. Happiest spending time outdoors with his family.

See More
David Martin
Chairman, Yonder US

Curious social scientist. Endlessly pursuing a better way. Constantly striving to learn and achieve more across all passions including business, psychology, anthropology, photography and athletic kinesiology.

See More
Michelle Lai
Director, Yonder Hong Kong

Globetrotting glutton, eternal optimist and wellness aficionado. Happiest brewing up new business ideas. Passionate about growth and transformation.

See More
Rich Cownley_Yonder Consulting
Rich Cownley

Obsessed with all things tech, music lover, cat owner. When not in front of a screen can be found hiking in a forest, up a mountain or at a gig.

See More
Christina Herbach_Yonder Consulting_1
Christina Herbach

Voracious reader, urban gardener, and frequent dinner party host. Adventurous spirit, curious mind and contrarian optimist.

See More
David Shaw_Yonder Consulting
David Shaw

Dog lover who loves to try all sports and adventures to stay fit and to seek new experiences. When not out and about, David is often found with a head in a book or trying to improve his piano skills.

See More
Michelle Traylor
Michelle Traylor

Cheese lover, social butterfly and multi-tasking solo parent extraordinaire. When offline, usually engaged in a dramatic, pretend-play rescue mission.

See More
Stephen Haggarty​​​​
Executive Partner – Creative

Football, fashion, music, Lego, socialising and time-travel – any combination in any order makes Stephen very happy. That’s not to say spending time with his 6 year old doesn’t. It just needs to involve the aforementioned.

See More