Michael Simmonds
CEO
Business builder, quiet networker. If not in the office, can be found walking up a hill or following Arsenal. Happiest with his husband, anywhere.
insight
+ strategy
+ imagination
Yonder is a consultancy that helps clients to unlock opportunity and deliver business impact.
Traditionally, this takes the experience of separate research, consulting and innovation businesses; but it’s the power of this expertise, combined in one team, that creates the momentum businesses need to achieve long-term success.
Yonder was specifically created to meet this need.
Launched in October 2020, we brought together the award-winning research and consultancy of Populus, the state-of-the-art data capture of Populus Data Solutions, the brand and business strategy of BrandCap, and the insight-led innovation of Decidedly. And more recently, the Asian strategy consultancy Chapter and Verse.
Our teams in London, New York, Hong Kong, and Singapore work alongside our clients as partners; helping them to adjust and respond to change as it happens, and to go further with focus.
We are a team of 175 researchers, data analysts, strategists, creatives and innovators based in London, New York, Hong Kong and Singapore.
Andrew Cooper
Senior Counsel
Quiet thinker. Reader. Big picture. INTJ. ‘Pitiless empiricist’ (The Times). Manchester United, cricket, Spanish food, country music. Family first.
Jonathan Bernstein
CEO, Yonder Asia
Jonathan leads Yonder’s Asia team of strategic and creative practitioners who work passionately on both global and local brands in Southeast Asian markets.
David Martin
Chairman, Yonder US
Curious social scientist. Endlessly pursuing a better way. Constantly striving to learn and achieve more across all passions including business, psychology, anthropology, photography and athletic kinesiology.
![IMG_1902[69]](https://yonderconsulting.com/wp-content/uploads/2023/09/IMG_190269.jpg "IMG_1902[69]")
Ali McManus
Chief People Officer
Avid music lover, gigs are her happy place, followed closely by a spot of retail therapy and always time with family and friends.
Chris Atkins
Managing Partner, Yonder Data Solutions
Sports fan, runner and follower of Aston Villa football club. Happiest spending time outdoors with his family.
Tom Wormald
Managing Partner
Proud father. Runner, cyclist and lifelong Oxford United supporter. Curious traveller. Intrigued and inspired by the ingenuity and inventiveness of human beings.
Stephen Haggarty
Managing Partner, Imagination
Football, fashion, music, Lego, socialising and time-travel – any combination in any order makes Stephen very happy. That’s not to say spending time with his 6 year old doesn’t. It just needs to involve the aforementioned.
Jo Bergdahl
Managing Partner, Consulting
Colour and pattern enthusiast. Interior design dabbler. Most peaceful on the beach in Cornwall or mooching in Paris.
Karl Weaver
Managing Partner
Enjoys building businesses, navigating change for teams, and solving client challenges. Can be found spending time with family and friends, networking, or enjoying some combination of music and cars.
Chris Allinson
Partner
Chris is a Partner at Yonder with a focus on growth and innovation strategy.
Christina Herbach
Partner
Voracious reader, urban gardener, and frequent dinner party host. Adventurous spirit, curious mind and contrarian optimist.
Rich Cownley
Partner
Obsessed with all things tech, music lover, cat owner. When not in front of a screen can be found hiking in a forest, up a mountain or at a gig.
Michelle Traylor
Partner
Cheese lover, social butterfly and multi-tasking solo parent extraordinaire. When offline, usually engaged in a dramatic, pretend-play rescue mission.
David Shaw
Partner
Dog lover who loves to try all sports and adventures to stay fit and to seek new experiences. When not out and about, David is often found with a head in a book or trying to improve his piano skills.
Recognition
