Michael Simmonds
Co-CEO
Business builder, quiet networker. If not in the office, can be found walking up a hill or following Arsenal. Happiest with his husband, anywhere.
insight
+ strategy
+ imagination
Yonder is a consultancy that helps clients to unlock opportunity and deliver business impact.
Traditionally, this takes the experience of separate research, consulting and innovation businesses; but it’s the power of this expertise, combined in one team, that creates the momentum businesses need to achieve long-term success.
Yonder was specifically created to meet this need.
Launched in October 2020, we bring together the expertise of four specialist businesses; the award-winning research and consultancy of Populus, the state-of-the-art data capture of Populus Data Solutions, the brand and business strategy of BrandCap, and the insight-led innovation of Decidedly.
Our teams in London, New York and Hong Kong work alongside our clients as partners; helping them to adjust and respond to change as it happens, and to go further with focus.
Footage filmed February 2020
We are a team of 175 researchers, data analysts, strategists, creatives and innovators based in London, New York and Hong Kong.
Manfred Abraham
Co-CEO
Fashion lover, hotel connoisseur, Labrador owner and totally gym obsessed. If not in London, most likely down south reconnecting with nature.
Andrew Cooper
President & Senior Counsel
Quiet thinker. Reader. Big picture. INTJ. ‘Pitiless empiricist’ (The Times). Manchester United, cricket, Spanish food, country music. Family first.
Gary Muncaster
Chief Client Officer
Michelin guide explorer and fine wine consumer. Fanatical about cycling, family and friends.
Jo Bergdahl
Principal, Strategy
Colour and pattern enthusiast. Interior design dabbler. Most peaceful on the beach in Cornwall or mooching in Paris.
Tom Wormald
Principal, Innovation
Proud father. Runner, cyclist and lifelong Oxford United supporter. Curious traveller. Intrigued and inspired by the ingenuity and inventiveness of human beings.
Stephanie Matthews
Principal, Culture
Wild swimmer, enthusiastic storyteller, devoted parent and staunch advocate for human-centred business.
Ian Bramley
Principal, Insight
Rugby watching, tennis playing dad. Normally on the touchline shouting encouragement to his boys or on the road driving his daughter to and from Uni.
Bernadeta Wilk
Head of Data Science & Analytics
Data translator, team builder, obsessive pattern-finder. Usually rock climbing, or talking about rock climbing.
Chris Atkins
Managing Director, Yonder Data Solutions
Sports fan, runner and follower of Aston Villa football club. Happiest spending time outdoors with his family.
Andrea Layyous
Head of Business Development
Obsessed with all things Scandinavian. Fashionista, wannabe dancer. Hates the countryside, unless it’s Soho farmhouse.
David Martin
Chairman, Yonder US
Curious social scientist. Endlessly pursuing a better way. Constantly striving to learn and achieve more across all passions including business, psychology, anthropology, photography and athletic kinesiology.
Michelle Lai
Director, Business Development Hong Kong
Globetrotting glutton, eternal optimist and wellness aficionado. Happiest brewing up new business ideas. Passionate about growth and transformation.
Recognition
Populus Group (now Yonder) was ranked No. 80 in the Sunday Times WorldFirst SME Export Track 100; a definitive list of Britain’s small and medium-sized companies with the fastest growing international sales over the last two years (published 2019).
Winner Business Impact of the Year UK award at the MRS Awards 2019
(Populus)
Commended Best Data Solutions at the MRS Awards 2019
(PDS)
Winner Trusted Partner award 2019 at the AURA awards 2019
(Populus)
FT’s Leading Management Consultants – recognised in 2018, 2019, 2020
(Decidedly)
