Michael Simmonds
Chairman
Business builder, quiet networker. If not in the office, can be found walking up a hill or following Arsenal. Happiest with his husband, anywhere.
insight
+ strategy
+ imagination
Yonder is a consultancy that helps clients to unlock opportunity and deliver business impact.
Traditionally, this takes the experience of separate research, consulting and innovation businesses; but it’s the power of this expertise, combined in one team, that creates the momentum businesses need to achieve long-term success.
Yonder was specifically created to meet this need.
Launched in October 2020, we bring together the expertise of four specialist businesses; the award-winning research and consultancy of Populus, the state-of-the-art data capture of Populus Data Solutions, the brand and business strategy of BrandCap, and the insight-led innovation of Decidedly.
Our teams in London, New York, Hong Kong and Singapore work alongside our clients as partners; helping them to adjust and respond to change as it happens, and to go further with focus.
We are a team of 175 researchers, data analysts, strategists, creatives and innovators based in London, New York, Hong Kong and Singapore.
Manfred Abraham
CEO
Fashion lover, hotel connoisseur, Labrador owner and totally gym obsessed. If not in London, most likely down south reconnecting with nature.
Andrew Cooper
President & Senior Counsel
Quiet thinker. Reader. Big picture. INTJ. ‘Pitiless empiricist’ (The Times). Manchester United, cricket, Spanish food, country music. Family first.
Jo Bergdahl
Managing Director, Consulting
Colour and pattern enthusiast. Interior design dabbler. Most peaceful on the beach in Cornwall or mooching in Paris.
Tom Wormald
Managing Partner
Proud father. Runner, cyclist and lifelong Oxford United supporter. Curious traveller. Intrigued and inspired by the ingenuity and inventiveness of human beings.
Ian Bramley
Managing Director, Research
Rugby watching, tennis playing dad. Normally on the touchline shouting encouragement to his boys or on the road driving his daughter to and from Uni.
Chris Atkins
Managing Director, Yonder Data Solutions
Sports fan, runner and follower of Aston Villa football club. Happiest spending time outdoors with his family.
David Martin
Chairman, Yonder US
Curious social scientist. Endlessly pursuing a better way. Constantly striving to learn and achieve more across all passions including business, psychology, anthropology, photography and athletic kinesiology.
Michelle Lai
Director, Yonder Hong Kong
Globetrotting glutton, eternal optimist and wellness aficionado. Happiest brewing up new business ideas. Passionate about growth and transformation.
Rachel O’Sullivan
Commercial Partner
Business builder with a nose for opportunity. Passionate about launching, developing and transforming businesses. Entrepreneurial mindset. Lover of all things modern. Yogi extraordinaire. Brilliant and proud mum.
Rich Cownley
Partner
Obsessed with all things tech, music lover, cat owner. When not in front of a screen can be found hiking in a forest, up a mountain or at a gig.
Karsten Shaw
Analytics Partner
A Londoner of Danish and Indian heritage. Frequently telling jokes (resulting in more groans than laughs). Incessantly listening to music or the radio.
Christian Brent
Partner
Proud dad, keen traveller, and massive Star Wars nerd. Most often found pottering in the Sussex countryside with the family or deep down a YouTube rabbit hole.
Rachel Williams
Partner
Cat lover, comic book fan and lipstick aficionado. Often found reading, searching for chocolate or out adventuring in the woods with her husband and son.
Christina Herbach
Partner
Voracious reader, urban gardener, and frequent dinner party host. Adventurous spirit, curious mind and contrarian optimist.
Recognition
