insight

+ strategy

+ imagination

Yonder is a consultancy that helps clients to unlock opportunity and deliver business impact.

Traditionally, this takes the experience of separate research, consulting and innovation businesses; but it’s the power of this expertise, combined in one team, that creates the momentum businesses need to achieve long-term success.

Yonder was specifically created to meet this need.

Launched in October 2020, we bring together the expertise of four specialist businesses; the award-winning research and consultancy of Populus, the state-of-the-art data capture of Populus Data Solutions, the brand and business strategy of BrandCap, and the insight-led innovation of Decidedly.

Our teams in London, New York and Hong Kong work alongside our clients as partners; helping them to adjust and respond to change as it happens, and to go further with focus.

We are a team of 175 researchers, data analysts, strategists, creatives and innovators based in London, New York and Hong Kong.

Michael
Michael Simmonds
Co-CEO

Business builder, quiet networker. If not in the office, can be found walking up a hill or following Arsenal. Happiest with his husband, anywhere.

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Manfred
Manfred Abraham
Co-CEO

Fashion lover, hotel connoisseur, Labrador owner and totally gym obsessed. If not in London, most likely down south reconnecting with nature.

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Andrew
Andrew Cooper
President & Senior Counsel

Quiet thinker. Reader. Big picture. INTJ. ‘Pitiless empiricist’ (The Times). Manchester United, cricket, Spanish food, country music. Family first.

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Gary
Gary Muncaster
Chief Client Officer

Michelin guide explorer and fine wine consumer. Fanatical about cycling, family and friends.

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Jo
Jo Bergdahl
Principal, Strategy

Colour and pattern enthusiast. Interior design dabbler. Most peaceful on the beach in Cornwall or mooching in Paris.

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Tom
Tom Wormald
Principal, Innovation

Proud father. Runner, cyclist and lifelong Oxford United supporter. Curious traveller. Intrigued and inspired by the ingenuity and inventiveness of human beings.

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Ben
Ben Lloyd
Principal, Reputation

Best defined by his podcast library – football (West Ham), cycling, comedy, politics, quizzes and chat. Ever the optimist.

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Ian
Ian Bramley
Principal, Insight

Rugby watching, tennis playing dad. Normally on the touchline shouting encouragement to his boys or on the road driving his daughter to and from Uni.

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Ed
Ed Bolton
Principal, Creative

Naturally curious. Fascinated by the influence of technology. Passionate home cook. Refuses to let go of his 90s drum and bass obsession.

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Bernie
Bernadeta Wilk
Head of Data Science & Analytics

Data translator, team builder, obsessive pattern-finder. Usually rock climbing, or talking about rock climbing.

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Chris
Chris Atkins
Managing Director, Yonder Data Solutions

Sports fan, runner and follower of Aston Villa football club. Happiest spending time outdoors with his family.

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Andrea
Andrea Layyous
Head of Business Development

Obsessed with all things Scandinavian. Fashionista, wannabe dancer. Hates the countryside, unless it’s Soho farmhouse.

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David
David Martin
Chairman, Yonder US

Curious social scientist. Endlessly pursuing a better way. Constantly striving to learn and achieve more across all passions including business, psychology, anthropology, photography and athletic kinesiology.

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Michelle
Michelle Lai
Director, Business Development Hong Kong

Globetrotting glutton, eternal optimist and wellness aficionado. Happiest brewing up new business ideas. Passionate about growth and transformation.

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Recognition