
Michael Simmonds
Co-CEO
Business builder, quiet networker. If not in the office, can be found walking up a hill or following Arsenal. Happiest with his husband, anywhere.
Traditionally, this takes the experience of separate research, consulting and innovation businesses; but it’s the power of this expertise, combined in one team, that creates the momentum businesses need to achieve long-term success.
Yonder was specifically created to meet this need.
Launched in October 2020, we bring together the expertise of four specialist businesses; the award-winning research and consultancy of Populus, the state-of-the-art data capture of Populus Data Solutions, the brand and business strategy of BrandCap, and the insight-led innovation of Decidedly.
Our teams in London, New York and Hong Kong work alongside our clients as partners; helping them to adjust and respond to change as it happens, and to go further with focus.
Footage filmed February 2020
Business builder, quiet networker. If not in the office, can be found walking up a hill or following Arsenal. Happiest with his husband, anywhere.
Fashion lover, hotel connoisseur, Labrador owner and totally gym obsessed. If not in London, most likely down south reconnecting with nature.
Quiet thinker. Reader. Big picture. INTJ. ‘Pitiless empiricist’ (The Times). Manchester United, cricket, Spanish food, country music. Family first.
Michelin guide explorer and fine wine consumer. Fanatical about cycling, family and friends.
Colour and pattern enthusiast. Interior design dabbler. Most peaceful on the beach in Cornwall or mooching in Paris.
Proud father. Runner, cyclist and lifelong Oxford United supporter. Curious traveller. Intrigued and inspired by the ingenuity and inventiveness of human beings.
Wild swimmer, enthusiastic storyteller, devoted parent and staunch advocate for human-centred business.
Rugby watching, tennis playing dad. Normally on the touchline shouting encouragement to his boys or on the road driving his daughter to and from Uni.
Data translator, team builder, obsessive pattern-finder. Usually rock climbing, or talking about rock climbing.
Sports fan, runner and follower of Aston Villa football club. Happiest spending time outdoors with his family.
Obsessed with all things Scandinavian. Fashionista, wannabe dancer. Hates the countryside, unless it’s Soho farmhouse.
Curious social scientist. Endlessly pursuing a better way. Constantly striving to learn and achieve more across all passions including business, psychology, anthropology, photography and athletic kinesiology.
Globetrotting glutton, eternal optimist and wellness aficionado. Happiest brewing up new business ideas. Passionate about growth and transformation.
LONDON
Northburgh House
10 Northburgh Street
London
EC1V 0AT
NEW YORK
19 W 21st Street
Suite 701
New York
NY 10010
HONG KONG
30/F One Island South
2 Heung Yip Road
Wong Chuk Hang
Hong Kong