Michelle Traylor


Cheese lover, social butterfly and multi-tasking solo parent extraordinaire. When offline, usually engaged in a dramatic, pretend-play rescue mission.

Michelle is Yonder’s culture lead. She previously founded a successful brand agency after leading strategy at both Interbrand and Re: Sydney. Michelle believes we create strong brands by working inside out to discover what makes people tick. She is focused on helping clients build bold, infectious cultures which work hard to deliver the big picture strategy.

With over 22 years of experience in building brand strategies across multiple sectors, Michelle has a particular interest in the People and Culture space. Her clients include ESL Faceit Group (EFG), Savills, MSCI, CoreLogic, the Australian Government, Commonwealth Bank, McDonald’s and Musgrave, to name a few.