High-quality, reliable omnibus survey solutions that translate into measurable results

In the age of the 24-hour news cycle, it’s important to have access to national and international views, on time, at all times. Our fast, cost-effective, high-quality insight from large, representative samples keep businesses, agencies and government bodies around the world ahead of the curve. Assess attitudes to news, campaigns, brands or products, with our fast turn-around, industry leading evidence at your fingertips.

We understand just how important market research is for any organisation, which is why we are here to get you the data and answers you need to improve your business strategy so that you can maintain a positive customer experience by identifying what works (and what doesn’t), as well as accessing public opinions within a certain time-frame. 

Our Omnibus experts help you target even the most hard-to-reach groups in the UK and over 75 countries worldwide.

Our omnibus survey solutions

Below – see in depth information on all Omnibus solutions

Offering fast turnaround, industry-leading standards and high-quality data all at a competitive price, we deliver added value across all of our services, from idea generation and questionnaire design through to delivery of data tables and executive summary reports.

Our online & PR express omnibus surveys will provide you with nationally representative online samples which can be used to improve your business strategy, giving you confidence in the decision making process. Understanding your target audience in detail is important for any successful business, and, with a quick turnaround, you can get the data you need right when you need it.

Methodology

  • Nationally representative online sample of 1,000 or 2,000 GB adults (18+)

Timings

Ideal timings below but please do check in with us and we can advise the earliest omnibus you can go on

  • Midweek Omnibus: Questions Tuesday – Data Friday
  • Weekend Omnibus: Questions Thursday – Data Monday
  • Early Bird Omnibus: Questions Friday – Data Wednesday

Demographics:

  • Age
  • Gender
  • Government office region
  • Social grade
  • Taken a foreign holiday in the last 3 years
  • Tenure
  • Number of cars in the household
  • Working status
  • Disability
  • Educational level
  • Main grocery shopper
  • Ethnicity
  • Religion
  • Kids in the household
  • Marital status
  • Household income (before tax)
  • City
  • Opinion influencer

Cost

Online Omnibus (including data tables and executive summary):

  • 1,000 sample = from £270 per question
  • 2,000 sample = from £330 per question

PR Express (data tables only):

  • 1,000 sample = from £225 per question
  • 2,000 sample = from £285 per question

Contact

Get in contact with Chris Menzies, Director

T: +44 (0)20 7553 4149
E: chris.menzies@yonderconsulting.com

The only weekly survey of its kind that interviews 50% by landline and 50% by mobile in order to deliver an accurate sample of the Great British population. 

This more personal approach of obtaining data means that you can have confidence in the results obtained in the omnibus survey so that your business strategies are better informed and you have a valuable customer insight.

Methodology

Nationally representative sample of 1,000 GB adults (18+) with 50/50 mix of landline and mobile respondents

Timings

  • Weekly
  • Questions Tuesday – 7 day turnaround

Deliverables

  • Data tables
  • 10 different demographics available free of charge

Cost

  • From £575 per question unit

Contact

Get in contact with Chris Menzies, Director

T: +44 (0)20 7553 4149
E: chris.menzies@yonderconsulting.com

Discover immediate public reactions to breaking news, generate newsworthy publicity or instantly respond to a crisis within hours of launching your survey.

Get a nationally representative sample of adults in the UK with our reliable omnibus surveys. Flash polls can be conducted and data is collected with a fast turnaround so that businesses can gain the marketing and customer insight which will allow for more efficient planning of campaigns and product developments. 

Methodology

  • Nationally representative sample of 1,000 GB adults (18+)

Timings

  • Start anytime
  • Data available 3-4 hours from receipt of questionnaire

Deliverables

  • Data tables

Cost

  • 10 questions from £3,500

Contact

Get in contact with Chris Menzies, Director

T: +44 (0)20 7553 4149
E: chris.menzies@yonderconsulting.com

Trusted by major Irish businesses to uncover the views and attitudes that matter most to them on home soil. Our omnibus surveys for the Republic of Ireland will give you the insight you need on public opinions quickly and cost-effectively. Contact us now to receive reliable data and the reports needed to improve your business strategy.

Online

  • Online surveys with a nationally representative sample of 1,000 Irish adults (18+)

Timings

  • Online – fortnightly 

Deliverables

  • Data tables

Cost

  • From £440 per question

Contact

Get in contact with Chris Menzies, Director

T: +44 (0)20 7553 4149
E: chris.menzies@yonderconsulting.com

Build successful strategies around issues affecting London using insight from the people that know the capital best. Get fast, reliable and representative data for the London based groups you are targeting, gaining the confidence you need to understand public opinions.

Methodology

  • Demographically representative sample of 1,000 London adults (18+)

Timings

  • Start anytime with 5-7 day turnaround

Deliverables

  • Data tables

Cost

  • £300 setup
  • £375 per question (4 question minimum)

Contact

Get in contact with Chris Menzies, Director

T: +44 (0)20 7553 4149
E: chris.menzies@yonderconsulting.com

Our specialist global team explore attitudes on brands, products, services and cultural issues in over 90 countries worldwide with fast, affordable fieldwork and high-quality questionnaire translation.

As our team of market research experts have overcome many challenges presented to them in international research, they know exactly how to successfully obtain reliable data from your target population, giving you the confidence you need in the quality of the results of our omnibus surveys. 

Methodology

  • Representative population samples (or bespoke sub samples) in 90 markets worldwide
  • Online, CATI and face-to-face interviews
  • All data verified, checked and processed in-house
  • Enhanced verification and survey quality controls managed in-house

Timings

  • Typical turnaround between 5 and 14 days

Deliverables

  • Data tables for each market
  • Aggregated set of tables summarising all markets
  • Analytical report on request
  • Interactive online dashboards on request

Contact

Get in contact with Chris Menzies, Director

T: +44 (0)20 7553 4149
E: chris.menzies@yonderconsulting.com

A personal and high-quality solution that enables you to uncover insight on even the most complex issues through face-to-face interviews. 

Our face to face omnibus survey can collect extensive background information and, as the interviewee is present, there’s the advantage of being able to clarify both questions and answers so that there are no misunderstandings, giving you the assurance you need in the data collected.

Methodology

  • Nationally representative sample of 1,000 or 2,000 GB adults (15+)

Timings

  • Submit questions Tuesday
  • 12-day turnaround

Deliverables

  • Data tables

Cost

  • Contact us for a quotation

Contact

Get in contact with Chris Menzies, Director

T: +44 (0)20 7553 4149
E: chris.menzies@yonderconsulting.com

It’s not always easy to obtain information from your target groups, which is why we’re here to do the hard part and reach these groups for you with our omnibus surveys. Ensuring that you’re asking your questions to the right audience is key and allows you to obtain valuable results which will give your company the opportunity to better assess your business strategy, helping to increase new leads and customers as well as maintaining the relationships you have already formed.

Achieve the most relevant insight possible by targeting harder to reach groups, such as:

  • Young children & parents
  • High earners
  • Healthcare professionals
  • Ethnic Minorities
  • Students
  • Over 65s
  • Early adopters of technology
  • Thought leaders

Cost

  • Contact us for a quotation

Contact

Get in contact with Chris Menzies, Director

T: +44 (0)20 7553 4149
E: chris.menzies@yonderconsulting.com

Understand how to increase the profile of the issues that matter to you, test MPs’ views on legislation and campaigns, and measure the effectiveness of your comms by posing your questions to the House of Commons.

Whether you’re looking to find out MPs’ views, better understand MPs’ support (or lack thereof) of an issue or to gain an insight into your own reputation, here at Yonder, our omnibus surveys will allow you to get the data you need in a cost-effective, reliable and timely manner.

Methodology

  • 100 interviews with MPs, representative of the party political composition of the House

Timings

  • Every two months

Deliverables

  • Data tables
  • Analytical report on request

Cost

  • Contact us for a quotation

Contact

Get in contact with Chris Menzies, Director

T: +44 (0)20 7553 4149
E: chris.menzies@yonderconsulting.com

Tap into the attitudes and opinions of small or medium-sized enterprises (SME) owners and directors with our business omnibus surveys. We will use a carefully selected panel of validated senior members of businesses which will enable you to better understand companies’ operations, apprehensions, future goals and strategies.

Methodology

  • Online interviews with 500 business owners and directors within SMEs in various sectors across the UK

Timings

  • Start anytime with 7-day turnaround 

Deliverables

  • Data tables
  • Analytical report on request

Cost

  • £310 setup
  • £575 per question (4 question minimum)

Contact

Get in contact with Chris Menzies, Director

T: +44 (0)20 7553 4149
E: chris.menzies@yonderconsulting.com

Find out more about our approach here.

Delve into the minds, views and behaviours of children aged 8 to 15 years.

Methodology

  • Online nationally representative sample of 1,000 children aged 8-15
  • Minimum of 50 per gender per age guaranteed
  • Quotas for age, gender & region only 
  • Demographics: Age, Gender, Region, Working Status & Marital Status of Parents

Timings

  • Start anytime with 7-day turnaround 

Deliverables

  • Data tables

Cost

  • £520 setup
  • £725 per question (4 question minimum)

Contact

Get in contact with Chris Menzies, Director

T: +44 (0)20 7553 4149
E: chris.menzies@yonderconsulting.com

What is an omnibus survey?

An omnibus survey is a marketing research method used to obtain quantitative data on  target groups, covering a range of subjects during the same interview. Typically, multiple organisations will put forward questions to be asked in the survey and will share the data collected from the respondents. At Yonder, we also offer online omnibus surveys.

What are the benefits of an omnibus survey?

Omnibus surveys can be incredibly useful, here are just some of their benefits:

  • They are more time efficient – you can get the answers you need quickly without going through the effort of designing, locating target groups and conducting the research yourself. This gives your business more time to focus on other areas of work.
  • Omnibus surveys are cost effective as you can share the costs of market research with other businesses who are seeking similar information to you for the same target groups.
  • You can target hard to reach groups – it’s not always easy to find the right target group (in the numbers you need) to answer your questions and provide feedback. Omnibus surveys remove this stress and ensure your data is as reliable as possible. 
  • You can choose the questions asked for categories you need some answers for. 
  • You can improve your business strategy  – market research such as omnibus surveys allows you to gain feedback and make changes to your strategy planning so that you can improve your business’s performance and attract more customers (as well as retaining old ones). 

What is market research?

Market research is a way for businesses to find out more about their target audience and get feedback. Market research can be done in the form of focus groups, phone calls, polls and online surveys and offers valuable information that can be used to improve a business’s strategy plan. 

Why is market research important?

Conducting market research is important for any business as it allows you to get a customer insight in order to improve your overall business strategy. Here are just a few reasons why you should market research is important:

  • You can identify business opportunities – your market research (such as omnibus surveys) will make it clear which groups you should be targeting, which marketing channels work best, what your target groups are really interested in and so much more. For example, you may learn that there is a business opportunity in a specific region so you can focus your business efforts on targeting this area in order to drive more leads and sales. 
  • You can experiment with and test new products and website designs – this allows you to identify any issues with your website or product before it will meet the needs of our target groups. Essentially, this will prevent you from losing potential customers and make adjustments where necessary. 
  • Improve customer satisfaction – If you know what works well with customers, you can make improvements to ensure you are meeting their needs. Not only will this enable you to work on your customer communication, but it will also give you an insight into what promotional materials, website layouts and social media channels work best. 

What is a flash poll?

A flash poll is a type of survey which is designed to reach target audiences and obtain data quickly. They are ideal for when a business or organisation needs to gain an insight into public or target group opinions within a certain time frame. 

What is a target group in research?

A target group is the population of people who you wish to obtain data from. A business will need to identify a target group so they know exactly who they are trying to sell their products and services to. This will allow them to focus their business strategy on targeting the right groups to help increase leads and sales.