Understand reality

We use traditional and innovative techniques to produce and analyse quality data, getting us closer to our market, reputation and customers, brand and people.

Define opportunity

We combine strategic and imaginative thinking to explore opportunities and define the best strategies to realise them.

Create

impact

We execute the strategy, create tangible internal and external experiences and activations to deliver impact.

Business & brand

Getting under the skin of the business, diving into key aspects of the strategy, offer, financials, and culture
Mapping the health and performance of your brand

Audience

Building the complete picture of current and prospective customers today and in the future: who they are and what really drives them, incl. demographics, attitudes, needs and behaviour
Engaging key external stakeholders to identify reputational insights

Market

Defining the market you’re in, mapping your current and future competition and identifying your competitive advantage

Business & brand

What’s our purpose? What’s our strategy?
How should our business look, feel and speak?
How can we transform our culture and engage our people?
How can we use brand to reduce our costs?

Audience

Who are our most important customers?
How can we grow existing and new customers?
Is our portfolio optimised to customer needs?
How do we manage our reputation?

Market

How do we stand out vs competitors?
How can we develop and take a new product to market?
How can we diversify into new markets?
How do we respond to industry disruption?

Business & brand

Revenue growth & cost reduction
Business transformation
Stronger or evolved brand equity
Culture transformation
Better talent attraction, engagement and retention

Audience

Customer understanding and organisational focus
Deeper customer relationships (e.g. NPS)
More focused brand portfolio
Stronger reputation

Market

Increased market share
Optimised funnel metrics (e.g. awareness, consideration, purchase, loyalty, advocacy)
Marketing efficiency
Faster, focused product development

Understand reality

We use traditional and innovative techniques to produce and analyse quality data, getting us close to our market, reputation and customers, brand and people.

Business & brand

Getting under the skin of the business, diving into key aspects of the strategy, offer, financials, and culture
Mapping the health and performance of your brand

Audience

Building the complete picture of current and prospective customers today and in the future: who they are and what really drives them, incl. demographics, attitudes, needs and behaviour
Engaging key external stakeholders to identify reputational insights

Market

Defining the market you’re in, mapping your current and future competition and identifying your competitive advantage

Define opportunity

We combine strategic and imaginative thinking to explore opportunities and define the best strategies to realise them.

Business & brand

What’s our purpose? What’s our strategy?
How should our business look, feel and speak?
How can we transform our culture and engage our people?
How can we use brand to reduce our costs?

Audience

Who are our most important customers?
How can we grow existing and new customers?
Is our portfolio optimised to customer needs?
How do we manage our reputation?

Market

Customer understanding and organisational focus
Deeper customer relationships (e.g. NPS)
More focused brand portfolio
Stronger reputation

Create impact

We execute the strategy, create tangible internal and external experiences and activations to deliver impact.

Business & brand

Revenue growth & cost reduction
Business transformation
Stronger or evolved brand equity
Culture transformation
Better talent attraction, engagement and retention

Audience

Customer understanding and organisational focus
Deeper customer relationships (e.g. NPS)
More focused brand portfolio
Stronger reputation

Market

Increased market share
Optimised funnel metrics (e.g. awareness, consideration, purchase, loyalty, advocacy)
Marketing efficiency
Faster, focused product development

Expertise

Brand & business strategy

Market sizing
Brand health and equity
Brand strategy
Brand architecture and portfolio strategy
Business case development
Marketing strategy

Brand research

Pre testing
Message testing
Brand mapping
Passive/implicit testing

Reputation

Stakeholder mapping, workshops and interviews
Reputation strategy
Reputation credit score
Horizon scanning
Deliberative events
Opinion polling

Innovation

Innovation and market entry strategy
Opportunity identification and prioritisation
Addressable market analysis and pricing strategy
Service and experience design
Proposition testing
Prototyping and MVP development

Advertising

Brand planning and communication
Campaigns
Content production and studio
Measurement and optimisation

Yonder Clockface

Our proprietary attitudinal segmentation tool helps clients better understand the complex and volatile social, cultural, economic and political dynamics, how this effects their customers and how to move away from a ‘one size fits all’ approach to communications and strategy.

Understand reality

Define opportunity

Create

impact

Business & brand

Audience

Market

Business & brand

Audience

Market

Business & brand

Audience

Market

Understand reality

Business & brand

Audience

Market

Define opportunity

Business & brand

Audience

Market

Create impact

Business & brand

Audience

Market

Expertise

Expertise Areas

Brand & business strategy

Customer understanding

Culture

Brand research

Reputation

Innovation

Design

Advertising

Yonder Clockface

Let's talk about you