Research
Yonder Parliamentary Concern Tracker, January 2021
Between November 2020 and January 2021 Yonder surveyed 90 MPs in the latest wave of Yonder’s parliamentary research. The research – conducted while the coronavirus
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Research
Yonder COVID-19 tracker, January 2021
New Yonder polling conducted among 4,174 UK adults between 11-14 January 2021 has found that: Since December, there has been a large increase in the
News
2020 in review: coronavirus dominates attention like no other event
In our end-of-year roundup, we take a look at the biggest news stories of 2020. It comes as no surprise that the coronavirus pandemic dominated the news this year. But there were a handful of stories that managed to surpass it.
Research
Yonder COVID-19 tracker, December 2020
The latest Yonder polling finds approval of the UK Government’s response to COVID-19 has reached its lowest point in 2020.
Views
Corporate reputation and the post-pandemic recovery: the opportunities and challenges for businesses
With the COVID-19 vaccine being rolled out, attention is turning to the post-pandemic recovery. We asked opinion formers their expectations of the UK Government’s economic priorities and how these could impact the reputations of big businesses.
Research
Senior stakeholders impressed by supermarkets’ ability to deliver on their promises in 2020
As we shift from the UK’s second lockdown toward the tiered reality of the coming months, we explore the impact COVID-19 has had on UK’s businesses and their reputations. While supermarkets came out on top, airlines took a nosedive.
Research
Vaccine in sight, Coronavirus continues to grip Britain’s attention
The beginning of November 2020 saw the US presidential election overtake coronavirus as the most noticed news story. But, since the outcome of the US election has become clear, the public have resumed its focus on the virus.
Research
Parliamentary Concern Tracker
In September and October 2020 Yonder surveyed 99 MPs in the latest wave of Yonder’s parliamentary research.
Views
With Black Friday cancelled, what can retailers do to help save their Christmas?
Manfred Abraham, Co-CEO of Yonder, offers his thoughts on Lockdown 2.0 and the threat to life of the British High Street in the run-up to Christmas.
News
Could Election Day overtake Coronavirus in the race for public attention?
Public attention in the UK has been focused on the Coronavirus pandemic more or less consistently since February. But as the US Presidential election looms, will public attention sway?
News
Yonder: New launch reimagines consultancy model
Yonder creates new consultancy proposition blending insight, strategy and imagination to unlock opportunity and deliver business impact £25m merger of Populus, BrandCap and Decidedly into
