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Calories on menus
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Will calories on menus starve your business?

What is the business impact of adding calories to menus? And how can you use customer insight to seek out …

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Powerful strategies start with your data 

Now, more than ever, data is a vital input to successful business decisions. Every business that is thriving today truly …

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A right royal challenge is one that many businesses will recognise

Using Yonder Clockface, Rick Nye looks at what brands can learn from the royal challenge about appealing to audiences with …

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Home schooling
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Hybrid schooling spells new opportunity…

Home schooling could provide a viable and profitable opportunity for growth for a huge range of businesses…

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Brand tracking: becoming the voice of the customer

Brand tracking is neither new nor exciting and can sometimes even be a little pointless. It all depends on the …

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Climate action: avoiding the zero-sum game

With COP26 an increasingly distant memory, businesses must tread more carefully in their responses to climate change to avoid the …

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Energy crisis and data
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What’s data got to do with fuel poverty?

Millions will face fuel poverty unless the Government takes action to halt the rising cost of living. Respond appropriately using …

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Three reasons to reconsider your rebrand   

Your brand is your business. It’s not a logo or a colour palette. Which means the rebrand, as we’ve come …

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New product? Here’s how to get it right first time

Whether it’s sushi or socks or sustainable energy, it doesn’t matter what kind of product or service you want to …

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Who are the most important LGBT+ people from history?

Often, history lessons don’t include the actions of LGBT+ individuals. In honour of LGBT+ History Month, we take a look …

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