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If a business gets noticed by the public and makes headlines, it’s not usually good news. Our weekly polling of the UK’s most noticed businesses has demonstrated this for over five years.
Between November 2020 and January 2021 Yonder surveyed 90 MPs in the latest wave of Yonder’s parliamentary research.
In our end-of-year roundup, we take a look at the biggest news stories of 2020. It comes as no surprise that the coronavirus pandemic dominated the news this year. But there were a handful of stories that managed to surpass it.
With the COVID-19 vaccine being rolled out, attention is turning to the post-pandemic recovery. We asked opinion formers their expectations of the UK Government’s economic priorities and how these could impact the reputations of big businesses.
As we shift from the UK’s second lockdown toward the tiered reality of the coming months, we explore the impact COVID-19 has had on UK’s businesses and their reputations. While supermarkets came out on top, airlines took a nosedive.
The beginning of November 2020 saw the US presidential election overtake coronavirus as the most noticed news story. But, since the outcome of the US election has become clear, the public have resumed its focus on the virus.