Christina Herbach


Voracious reader, urban gardener, and frequent dinner party host. Adventurous spirit, curious mind and contrarian optimist.

Christina is a Partner at Yonder with a focus on consumer insights, growth strategy, and innovation. Previously, she cut her teeth at Accenture and WPP, including stints with Bow & Arrow, FJORD, Landor & Fitch, and Wavemaker. Christina holds an MBA and a MS Design Innovation from Kellogg.

Christina is passionate about bridging quantitative and qualitative insights in service of designing innovative new products, services, and experiences. Previous clients span industries from telecoms (AT&T, Verizon, Virgin Media) to CPG (Kraft, Nestle, P&G) to retail (Claires, H&M, John Lewis, Nike, Signet, Swarovski, Primark, Under Armour).