Tom leads the delivery of Yonder’s research and insight offering. He is passionate about helping clients better connect with the people they serve.

Tom has worked across a wide range of sectors, from financial services to retail, property and education. With a PhD in Social Anthropology and 20 years of professional experience, Tom has a proven track record of blending insight, strategy and imagination to drive positive impact for clients, both directly in a research and insight context and as an integral part of Yonder’s insight-driven approach to strategy.