Karl leads Yonder’s data science and analytics team and is responsible for ensuring the offer meets the needs of clients and maximises the value of all our assets in the analytics space.

Worked with clients across a wide-range of sectors including CPG, finance, media, retail, automotive, and travel. He has experience of building and scaling data consultancies both independently and as part of communications agencies and has held leadership roles in media and creative networks. Karl is a board advisor to several businesses and start-ups.