Andrew Cooper

President & Senior Counsel

Quiet thinker. Reader. Big picture. INTJ. ‘Pitiless empiricist’ (The Times). Manchester United, cricket, Spanish food, country music. Family first.

Andrew is one of Yonder’s most senior practitioners, applying Yonder’s diagnostic tools, research and analytics for major UK and global clients. He is passionate about helping businesses to go further by understanding the coalitions that define their reality and driving impactful change that has strategic integrity as well as tactical impact. 

Andrew was a co-founder of Populus and brings more than two decades of experience advising business and political leaders. He’s worked at the heart of government as Director of Strategy in 10 Downing Street and is a politically unaffiliated member of the House of Lords. His clients include M&S, RBS, BT, British Airways, Amazon and Sainsbury’s.