Lending our insights expertise to uncover the human story behind the UK’s data industry
The current era of AI and automation is reshaping the data industry at an unprecedented pace. While much of the focus is rightly placed on technological innovation and market growth, true progress requires an equal focus on the human impact. We believe it is essential to examine how this transformation affects the professionals driving it, particularly in addressing the long-standing challenge of gender equity.
That’s why we are incredibly proud to announce our partnership with Women in Data®, serving as insight partner for their second annual State of the Nation report. This landmark study moves beyond the headlines to capture the lived experiences of the professionals shaping the future of data and technology in the UK.
From anecdote to evidence: Our role as insight partner
Effective strategies are built on objective data. The persistent gender imbalance in the data industry, especially the challenge of retaining female talent, is a complex issue that demands a clear, evidence-based approach. To drive sustainable change, it is crucial to move beyond anecdote and understand the specific barriers and opportunities that professionals face in their careers today.
As the insight partner, our role is to provide the methodological rigor and analytical expertise to ensure this report is the most definitive of its kind.
Our CEO, Michael Simmonds, shares his perspective on the importance of this work:
“At Yonder, our core belief is that credible insight is the catalyst for fundamental change. And right now, our industry faces a fundamental failure on gender equity. We must urgently inspire the next generation of girls into STEM, but that work is meaningless if we cannot fix the crisis happening right now: the alarming attrition rate of the female talent we already have. This is precisely why we are proud to partner with Women in Data on their 2025 State of the Nation report: to provide the hard evidence and insight needed to drive that fundamental change.”
Your voice is a critical part of the story
To build a truly representative picture, we need to hear from as many voices as possible. If you are a professional of any gender or none in the UK data, AI or tech industry, your experience is a vital piece of this research.
By taking 20 minutes to complete the survey, you will contribute directly to a study that will inform policy, shape corporate strategy, and help build a more equitable and innovative industry for everyone.
Visit the Women in Data State of the Nation 2025 survey here, and make your voice heard.