An underserved system, ready for change
Small and mid-sized healthcare practices are the backbone of the medical system and yet they’re consistently overlooked by traditional financial institutions. Stifled by red tape and inflexible products, clinics and providers are left without the tools they need to manage cash flow, invest in growth, or simply keep pace with daily demands. Chello was created to change that.
Growing from managing cash to imagining what’s next
Chello entered the U.S. market with a clear ambition: become the banking platform that helps healthcare practices move beyond day-to-day survival and into strategic growth. Grounded in real medical practice data, the strategy focused on where financial pressure truly lives—and how better tools could turn constraint into choice.
The goal wasn’t just to make banking easier, but to give practices the freedom to think bigger.
Introducing Chello
A modern ecosystem designed for clinics, specialists, and providers who don’t have time for complexity.
At the core of the powerful dashboard is Chello’s flagship product, Boost line of credit, which offers fast, flexible access to capital that helps practices stay ahead of cash-flow gaps. This product pushes Chello beyond a financials analytics tool into a complete financial control center.
The visual identity
The brand brings this idea to life through warmth and clarity. A name that opens with a friendly “Hello there,” not a cold system message. A visual identity that feels modern, optimistic, and human. A tone of voice that sounds like your smartest, kindest colleague. A set of character illustrations that reflect the real struggles and wins of practice managers and doctors—used to show, not tell, and to make complex ideas easier to understand. A UX and UI designed around simplicity, speed, and confidence.
The outcome
Chello launched with a clear point of view: a financial partner designed for the realities of healthcare. The website and organic social presence introduce a platform that removes friction, restores control, and gives practices the liquidity and breathing room they need to grow, adapt,
and keep moving forward.
Acquisition campaigns and launch films extend the story – positioning Chello not as a bank, but as a catalyst for progress across modern healthcare practices.
Sector
Finance
Geography
USA
What we did
Brand Strategy
Visual Identity
Digital Product Design (UX/UI)
Campaign Activation