Yonder Consulting interviewed 4,067 adults (aged 18+) in Great Britain online between 17 and 21 October 2025. Demographic quotas and weights were used to ensure the sample was demographically representative of the GB adult population. Additionally, the survey’s sample of 2024 General Election voters was weighted to reflect the known result of the 2024 General Election.
Yonder is a founder member of the British Polling Council and abides by its rules. For further information see http://www.britishpollingcouncil.org/