Yonder Parliamentary Concern Tracker, January 2021

Owen Thomas - Director

Between November 2020 and January 2021 Yonder surveyed 90 MPs in the latest wave of Yonder’s parliamentary research. The research – conducted while the coronavirus pandemic meant different restrictions were introduced in different parts of the UK – found that:

  • MPs across the House of Commons remain most concerned about healthcare and the NHS amid the coronavirus pandemic. 86% of MPs mention concerns about the NHS/healthcare, which is almost unchanged since October’s 91%.
  • Concern about the economy, employment and business support surged in April and increased again since October. 78% express concerns linked to the economy and such concern is consistent across the two main parties.
  • Concerns regarding Brexit have increased to the highest level seen since before the pandemic as the UK’s EU transition drew to a close. 46% mention Brexit and it is the third most commonly cited issue.
  • Housing (20%) and education (10%) make up the other issues in the top five. Labour MPs remain much more likely to raise housing concerns than Conservative counterparts.
  • Climate change and the environment has dropped down the list of concerns. At the start of 2020, one-in-five MPs (22%) mentioned climate change or the environment in their list of major concerns, but that has fallen to just 5% of MPs in our latest wave of research.

About Yonder

Yonder is a consultancy that blends research, strategy and imagination to unlock opportunity and deliver business performance.

Launched in October 2020, Yonder brings together the expertise of four specialist businesses: the award-winning research and consultancy of Populus, the brand and business strategy of BrandCap, and the insight-led innovation of Decidedly. The state-of-the-art data capture of Populus Data Solutions has rebranded to Yonder Data Solutions.

Yonder has a team of 175 researchers, data analysts, strategists, creatives, culture experts and innovators based in London, New York and Hong Kong.

Yonder’s clients include Amazon, BT, Costa Coffee, Lane Crawford, Marks & Spencer, Nationwide, Premier League, Oriental Bank, RBS, Rosewood Hotels and Toyota.

If you’d like to find out more, please contact hello@yonderconsulting.com.

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