Zipcode
How to turn great ideas real
Zipcode, a Thai real estate start-up, wanted a thought partner who could also get things done. They chose Yonder.
Founded in 2019, Zipcode is part real estate developer, investment partner, and consultancy. Its intentionally small and hyper-selective model allows it to explore alternative spaces and partnerships.
From shaping its vision and values to defining its Design & Build Principles, we are in for the long haul, there for every step and pivot of Zipcode’s incredible journey.
Innovation and design sprints have replaced typical phases and rules of engagement.
Instead, prototypes are tested and refined, with perfection never getting in the way of progress.
Silos are broken, boundaries are pushed, and trust
is constantly earned across time zones to create something special.
“Like our three-fold business, Yonder is also a consultant + creative agent + innovator.”
Roong Wongsmith, Co-founder
Zipcode is where Real > Estate, expressing the business’s passion for people and placemaking.
An unconventional narrative and a dynamic visual system sharply differentiate the upstart, playing to its strengths as a progressive entity with a fresh take.
We are now busy imprinting Zipcode’s unique DNA on its flagship property, a radical reimagination of student housing at Bangkok University.
Client
Zipcode
Sector
Real Estate
Geography
Thailand
What we did
- Brand strategy
- Brand definition
- Experience principles and checklist
- Communications playbook
- Visual system
- Naming