On the surface, an IT firm and a specialised recruitment company were perhaps not an obvious choice for a merger. Yet when DISYS (Digital Intelligence Systems) and Signature Consultants came together, it signalled a turning point for an industry on the downturn. Because the staffing industry hadn’t been working for businesses nor talent.
Candidates felt like commodities. Clients saw hiring as a short-term fix. Increasingly viewed as rigid, transactional, and outdated, the recruitment sector was badly in need of an upgrade. It was time for a new model – one that treated talent as a long-term asset, not a line item.
Two great businesses.One bold proposition.
When DISYS and Signature Consultants announced plans to merge, they knew they didn’t just want to combine operations, but use the moment to rethink the entire category. Together, they could offer something that the industry hadn’t seen before – talent, tech, and consulting, all under one roof.
Their ambition was a bold one: to transform hiring from a necessary evil into a business’s most powerful asset. Because they weren’t just uniquely placed to find the best people. They could also offer specialised training and integrated technology platforms, to help businesses fulfil complex projects at speed, at scale, and with unprecedented agility.
Beyond the blue to Black-Sky Thinking
But transforming an industry isn’t just about having a great idea. It’s about telling a new story to the world – and making it land. And that’s where Yonder came in. We didn’t just create a new business identity, but a strategic proposition that bottled their mindset into something sustainable and long-term. We called this mindset Black-Sky Thinking. Inspired by the world of space exploration, it’s about charting the unchartable – about finding innovative solutions to navigate unknown times.
We built a new visual and verbal identity for the company too, alongside a new name. Dexian evolved from dexterity, precision, and scale. Supported by bold typography and dynamic neons, we’d created a brand built to lead.
Lending direction to disruption
Dexian launched with a clear mission and a galvanised team, reshaping perceptions of what workforce strategy can be. For clients, it’s no longer just about hiring, but about building future-proof businesses. And for talent, it’s not just work, but a calling.
Amid an industry in desperate need of change, Dexian stands as proof that reinvention is more than possible. But in order to get there, you might need to think beyond the horizon – because brave, bold thinking doesn’t always stay within the lines.
Client testimonial
“We had a unique challenge and opportunity – to celebrate the history of our legacy brands while positioning the company for its next growth phase. We needed a partner who had a business first mentality and brought fresh thinking to the table. Yonder’s unique blend of insight, strategy and imagination and top-notch creative teams set them apart – they were the ideal partner. Our process was the perfect blend of art and science, with research guiding every step of the process.”
Kip Havel, CMO, dexian
Sector
Professional services
Geography
Global
What we did
Brand & business Strategy
Design
Customer understanding
Brand research
Innovation