Beauty’s value in building communities and in-store experiences
When it comes to what drives us to shop, we humans have always behaved in very similar ways. This usually follows the lines from some well-trodden psychological frameworks involving security, sustenance, sex, and status. As consumers, we are arguably still driven by these factors, but there are also new drivers emerging that are increasingly relevant […]
Cost of living: meaningful customer communication takes more than money talk
Long-term financial services solutions for a pervasive financial problem With money talk at the top of the agenda, striking the right tone is paramount to the financial future of businesses – as well as their customers. With just over half of customers (52%) believing their financial provider hits the mark when communicating with them, […]
Diversity of thought: why your business should consider the 10,000 Black Interns programme
With countless organisations competing against one another to provide similar services, products and solutions, one strategic tool stands out as arguably the most important differentiating factor: diversity of thought. Diversity of thought in business is a catalyst for innovation, imagination, better decision-making, and market relevance. It fosters creativity, provides a competitive edge, and ensures organisations […]
Perceptions and behaviours of households eligible for broadband social tariffs
According to Ofcom’s April 2023 research, social tariffs [1] are available to an estimated 4.3 million UK households but have currently only been taken up by 220,000. This situation has prompted commentators, policymakers, and regulators to call on telecommunications companies to proactively promote and enhance awareness about their social tariff offers to ensure that broadband […]
Money talk: are financial services getting it right?
Customers are seeking trust, and clarity, and they’re not getting it. How can Financial Services speak the same language as their consumers?
Crafting the future of Barbie: maximising intellectual property’s potential
Fuelled by copyright law, Barbie should thrive for years to come, but a single misstep could lead to substantial repercussions. What lessons can businesses learn about maximising the potential of intellectual property?
A powerful way to bring the outside in: government and corporate affairs in 2024
You may be surprised at the growth opportunities Corporate Affairs can unlock With increased scrutiny, rising expectations, changing societal norms, and growing politicisation of business, the role of corporate affairs has become ever more crucial and multifaceted. Your corporate affairs team can be central to your organisation’s ability to evolve, identify business opportunities, accelerate business […]
Is the culture you have the culture you need to succeed?
Digital exclusion: 4 ways to create digitally inclusive strategies
We’ve all been there: a digital train ticket that won’t scan or trying to navigate a ticket machine that just won’t seem to give you the option you need. Sometimes digital ‘solutions’ make our experiences with businesses harder. To keep up with the pace of continuous digital evolution, businesses are introducing all kinds of innovative […]
Can customers tell you how to run your business?
The business benefits of moving from customer centric to customer driven strategy Businesses talk a big game about customer needs, specifically the ways their particular products can meet those needs. We call this the ‘customer centric’ approach which puts the customer ‘at the heart of everything a business does’. While this seems like a great […]