How magnetic is your culture?

Every company wants a culture they can be proud of.
The ideal varies from business to business, however one thing remains true- magnetism matters. How can your business achieve it?

Find out with Culture Magnet: your culture, insight out.

Find out more

Culture can be an asset, or it can be a risk.

The right company culture ensures effective strategic execution, magnetises talent, accelerates innovation and gets change to stick – quickly, and for good. Get it wrong, and your business will suffer.

The boards and executive teams of the world’s most forward-thinking and successful businesses pay very close attention to culture for one very good reason. It plays a central role in their business growth.

Want an irresistible company culture?


Say hello to Culture Magnet

Culture Magnet is a combination of research, insight and alignment activities that plays out in weeks, not months, to answer these questions.

We use a range of research techniques to establish the picture of the culture you have today and build leadership consensus about the culture you want to build tomorrow.

From there we can identify the gap – where you need to double down, where you need to move on and make a change, and the key actions you need to take to succeed.

What's involved?

Culture Magnet digs much deeper than employee surveys. We can build a rich picture for you by blending the latest tech-enabled tools with imaginative consultancy techniques. Our teams excel in extracting meaning from data, uncovering hidden traits, values, and dynamics, getting you to the heart of who you are as a business – and who you aspire to be.

Working closely with you, we’ll help you determine the gap between your vision and current reality, define the opportunities for change and importantly, build an environment where engaged employees shape exciting initiatives they can embrace and run with. We’ll deliver actionable insight and an inspiring plan, supported by a dynamic, visual dashboard. This means you can capture how you’re performing now, and track cultural change over time, keeping you laser focussed.

What's involved?

Whether you’re a start-up, a scaleup or a market-leading brand, understanding and acting on the strategic importance of your culture is essential. And the time for action is now.

Culture Magnet is bespoke, and can be adjusted to suit your specific challenges. From navigating M&As, reorgs and new leadership, to improving engagement, morale and fixing toxic cultures, Culture Magnet is here for you. Are you ready?

Questions Culture Magnet can help answer

Attraction

How magnetic is our culture and proposition for the talent we want to attract and retain?

Alignment

How aligned are employees with our strategy (vision, purpose, priorities, values) and desired culture?

Distinction

How distinctive is our people experience, employer brand and culture? How do we differentiate as an employer?


Excellence

How do we measure up against the key traits of leading workplace cultures?

Client Testimonials

Working together, we have turned big ideas into global frameworks, digital assets and high-impact campaigns that leverage our people’s stories to engage internal and external audiences. We are excited to continue our relationship with Yonder’s exceptional, strategic and empathic team as we build the next exciting phase of our insights-led culture work.
HEAD OF CULTURE CHANGE AND COMMUNICATIONS, Global Law Firm
HEAD OF CULTURE CHANGE AND COMMUNICATIONS, Global Law Firm
Unveiling our new brand and repositioning has been one of the proudest moments in my 14 years working here, and the experience with Yonder to help us bring this to reality has been fantastic from start to finish.
CEO, Recruitment Firm
CEO, Recruitment Firm
As a fast paced, data driven and very practical organisation it has been refreshing to partner with an agency who work in the same way. Yonder combines strategic, analytical and creative thinking to deliver work which is both inspiring and actionable and always grounded in player insights. They understand us and the journey we’re on, and they work well with our senior team.
VP BRAND MARKETING, global entertainment company
VP BRAND MARKETING, global entertainment company
The way the Yonder team has worked hand in glove with our own throughout the process, across multiple workstreams, engaging with all levels of our organisation, has been exceptional. I am so excited about what the future holds for us, and Yonder has a big impact on that.
CEO, Recruitment Firm
CEO, Recruitment Firm
Being magnetic for talent is hugely important to our business. Our global expansion plans make recruitment a top priority. From a culture and brand standpoint, we needed to crystallise what makes us so special so that we could deliver the same experience in every property, every time. Yonder was an exceptional partner for this work, helping to answer the all-important question “why join, and why stay here?".
Chief Talent and Culture Officer, Global Hotel Group
Chief Talent and Culture Officer, Global Hotel Group
We needed a partner who had a business first mentality and brought fresh thinking to the table. Yonder’s unique blend of insight, strategy and imagination and top-notch creative teams set them apart – they were the ideal partner. Our process was the perfect blend of art and science, with research guiding every step of the process.
VP Marketing, Staffing and workforce solutions provider
VP Marketing, Staffing and workforce solutions provider
We’re really proud of the EVP that we’ve built with Yonder – it’s something we work hard on every day as a matter of course in a business that starts and ends with people – but there’s something powerful about being able to encapsulate it so distinctly and absolutely.
CEO, UK Gym Brand
CEO, UK Gym Brand
Our team is fabulous - as good as it gets. They are responsive, engaging and are willing to constructively challenge things that aren’t in our best interest. They are superb talents.
CCO, us National trade organisation
CCO, us National trade organisation