The opportunity isn’t more luxury. It’s more meaningful luxury.
Join our luxury hospitality experts for an exclusive webinar on the shifts redefining the modern world of luxury travel.
We will highlight the thinking behind The Decode: our new insight framework built on analysis of 1.8 million luxury consumer profiles, designed to help you move beyond assumption.
Built for decision-makers across hotel groups, luxury portfolios, branded residences teams, master developers and destination builders who want to stop competing on amenities and start competing on meaning.
What we will cover
- The Four Key Shifts: Why abundance, digital exposure, global uncertainty, and shifting identities are changing the definition of value.
- 12 Codes and 7 Needstates: An exclusive look at our proprietary framework that reveals what guests crave emotionally, not just functionally.
- Spotlight on the Future Heritage Code: A practical deep-dive into how to apply this Code across brand, design, and service to drive true distinctiveness.
- Designing for the Moment: Why a guest’s profile matters less than what they need and how to craft deeply relevant experiences for them in the moment.
Join the broadcast
Select the session below to register for the webinar most relevant to your region:
10AM BST / 11AM CEST / 5PM SGT
12PM EST / 9AM PDT