Published by:

Concerned Consumer Index

The poll covered the following topics: Profile of a Concerned Consumer; Corporate reputation of brands; Sector focus on toy companies; Views on topical issues related to the economy and consumer spending.

Populus interviewed 1,043 adults aged 18+ online between 12th December 2008 and 15th December 2008. The results have been weighted to be representative of all adults.

Fieldwork dates
12 December, 2008


15 December, 2008