Yonder Consulting conducted a longitudinal recontact survey designed to track how public attitudes towards digital ID in the UK have evolved over time. We recontacted 2,028 UK adults who previously participated in a 2024 study, allowing us to compare individual-level responses across waves and identify how and why opinions have shifted. Fieldwork was conducted online between 12 and 25 January 2026, with results weighted to be nationally representative by age, gender, region and social grade.
The survey explored attitudes towards digital ID, including perceived benefits and risks, trust in institutions, and broader views on technology and public services. To identify the factors most strongly associated with support and opposition, we conducted a Key Driver Analysis (KDA), isolating the relative importance of different considerations such as value for money, perceived usefulness, inevitability and democratic legitimacy.
Click here to access the survey data.
Yonder is a founder member of the British Polling Council and abides by its rules. For further information see http://www.britishpollingcouncil.org/