Yonder interviewed 2,074 adults aged 18+ in the UK online between 30 October and 1 November 2026. Demographic quotas and weights were used to ensure the sample was demographically representative of the GB adult population. The sample of 2024 General Election voters in Great Britain was also weighted to the known result of the 2024 General Election.
Yonder is a founder member of the British Polling Council and abides by its rules. For further information see www.britishpollingcouncil.org.