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Is the booming dupes market a wake-up call for luxury brands?
Counterfeits and copycat designs have always been prevalent in the luxury market, but a booming dupes trend is making it harder for luxury houses to
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UK health concerns for the food & drink industry: with challenge comes opportunity
It looks like the food and drink industry will soon be facing increased pressure to look after the nation’s health. …
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Will calories on menus starve your business?
What is the business impact of adding calories to menus? And how can you use customer insight to seek out …
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Powerful strategies start with your data
Now, more than ever, data is a vital input to successful business decisions. Every business that is thriving today truly …
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A right royal challenge is one that many businesses will recognise
Using Yonder Clockface, Rick Nye looks at what brands can learn from the royal challenge about appealing to audiences with …
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Hybrid schooling spells new opportunity…
Home schooling could provide a viable and profitable opportunity for growth for a huge range of businesses…
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Brand tracking: becoming the voice of the customer
Brand tracking is neither new nor exciting and can sometimes even be a little pointless. It all depends on the …
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Climate action: avoiding the zero-sum game
With COP26 an increasingly distant memory, businesses must tread more carefully in their responses to climate change to avoid the …
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What’s data got to do with fuel poverty?
Millions will face fuel poverty unless the Government takes action to halt the rising cost of living. Respond appropriately using …
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Three reasons to reconsider your rebrand
Your brand is your business. It’s not a logo or a colour palette. Which means the rebrand, as we’ve come …
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