At a glance
The full story
We worked with Radisson Hotel Group on a number of strategic and tactical projects to connect with more travellers around the world and increase occupancy and ADR, acting as an extension of their brand team.
Our assignments ranged from building the case and a new brand for a luxury proposition, creating unique spa, resorts and meetings & events concepts, repositioning flagship properties and defining the tone of voice of key brands in the portfolio, to delivering business development materials targeted at hotel owners and consumer-facing communications campaigns.
In each case, we managed the complexity of an international business and stakeholders at all levels.
We defined the brand DNA and customer experience for the vibrant Radisson Red chain, resulting in a highly successful campaign to launch the Glasgow property, which delivered a 400% increase in visitors to its website.
Luxury hotels secured for Radisson Collection within the first six months
Increase in visits to the site and shopping cart within an hour of broadcasting the RRED TV ad