Understanding Members of Parliament: What our new report reveals

New Parliament, new priorities. Our report reveals what MPs care about now and how to build trust.
Yonder publishes report on the future of women’s sport

Game On: Designing the Future of Women’s Sport is Yonder’s new data‑driven report on women’s sports fans and the strategic choices now facing rights holders and brands.
Yonder partners with Women in Data to power the 2025 State of the Nation report

Yonder is proud to partner with Women in Data® as the official insight partner for the 2025 State of the Nation report, lending our research expertise to turn hard data into a clear narrative for fundamental change.
Promise into action: Emissions slashed by 32%

Our commitment to sustainability is not just a statement, it’s a principle that guides our business ethos. As a proud signatory of the Market Research Society (MRS) Climate Pledge, we are committed to taking decisive and measurable steps towards addressing the climate crisis and are so proud to announce that we have delivered on this […]
Michelin musings: a new era for hotel ratings?

For the first time ever, the Michelin guide has released its ‘keys’ for hotels in the UK & Ireland; part of its refresh for their hotel section. They see it as delivering the same level of recommendation for hotels, as it does for restaurants, with the keys equating to the following: One Key: a very […]
Yonder hires strategic U.S. lead to further boost long-term client growth stateside

Yonder, the leading consultancy that blends insight, strategy and imagination to unlock unrealised opportunities for its clients, today announced the appointment of Katie Hankinson as its first stateside lead. Hankinson will be responsible for further expanding Yonder’s reach in the U.S., building on the consultancy’s current offerings and continuing to connect business, brand and experience […]
Yonder shortlisted for four AURA awards

We’re delighted to be on the shortlist for four AURA Awards! To be recognised by AURA for our work with Virgin Media O2 (ROI: Larger Budget category), and for our (already) award winning work with Formula E (Insight Impact category), is an honour. To have been nominated by our clients for our impact in Storytelling fills our hearts […]
Yonder ranked among top innovation and marketing consulting firms in the UK 2023

Have you heard?! We’ve received a gold standard rating in Consultancy.uk‘s Top consulting firms in the UK for innovation and marketing. They’ve evaluated consulting firms based on the opinions of executives and consultants who know a thing or two about Innovation, as well as on assessments of Innovation capabilities, track record, company reputation, thought leadership […]
Yonder and Formula E announced as winners of the Competition, Event or Tournament of the Year award 2023

Racing towards an electric future with Formula E! The atmosphere was charged with excitement as we were announced as winners of the Competition, Event or Tournament of the Year award at The 2023 Sports Technology Awards for the Formula E World Championship by none other than football legend Harry Kane! Watch the full video below. […]
Left behind Londoners: Digital exclusion

Digital exclusion poses a real threat to the travel industry and its customers. From websites and laptops to smartphones, mobile data and apps, digital technologies are playing an increasingly important role in the way people interact with London’s transport services. Where it once was the default for a paper ticket to be purchased from a […]