Designing for distinction: What luxury hospitality can learn from tech-led brands
Design in luxury hospitality is about more than interiors. Learn how brand systems inspired by tech can create stronger, more cohesive guest experiences.
The five paradigm shifts in loyalty
Loyalty is evolving fast. From co-creation to continuous engagement, explore five key shifts redefining how brands build lasting customer relationships.
Experimentation – Harness uncertainty and fuel discovery
In today’s volatile environment, static strategy falls short. Learn how business experimentation transforms uncertainty into opportunity and drives confident decisions.
From vision to guest experience: Creating a new era of luxury and ultra-luxury hotels
The world of luxury and ultra-luxury is changing. While this space has historically weathered economic uncertainty better than most sectors, brands are still feeling pressure – from rising costs to the quiet shift in how wealth is expressed. The real challenge today lies not in defining new benchmarks for quality, but in achieving a deeper, […]
Volatility and opportunity: Britain’s electoral wake-up call
Britain’s local elections and Reform’s staggering success have exposed the volatility that political parties need to view as an opportunity rather than a threat.
From asset-first to people-first: Redefining what makes property valuable
The commercial property sector has long prioritised assets over people, but evolving tenant and user expectations demand a fresh approach. This article explores how focusing on human experience can unlock greater long-term value, align stakeholders and shape more resilient property strategies.
Breaking the mirror: How assumptions blind us to real customer needs
Most customer personas reflect brand assumptions—not reality. It’s time to go deeper. Discover how embracing human contradictions can transform your customer understanding and drive more meaningful brand connections.
Is the booming dupes market a wake-up call for luxury brands?
Counterfeits and copycat designs have always been prevalent in the luxury market, but a booming dupes trend is making it harder for luxury houses to justify sky-high prices. Coupled with a decrease in consumer spending power, could this be a tipping point? The counterfeits now coming to market bring a sophistication and quality not previously […]
Four ways to flip the script: A brand-led approach to M&A success
Most M&A efforts fail by focusing on logos over strategy. Discover four ways to reframe M&A brand strategy – prioritizing internal alignment, insight and long-term value.
The ultra-luxury playbook: Cracking the code of the world’s wealthiest travellers
Who is the new ultra-luxury traveller? Reports and trends pieces abound, and with them, confusion and contradiction. Just eighteen months ago, The New York Times was heralding the ubiquity of ‘quiet luxury’ and ‘stealth wealth’, in which ultra luxury status is coded and telegraphed almost invisibly. In 2025, we’re seeing feverish talk in the Financial […]