How we do it
Brand tracking, audience segmentation and more
Every question needs a different route to an answer.
Ours run from brand tracking and campaign testing to parliamentary research and behavioural analysis, and we pick the method that fits the decision rather than the one we sold last week.
What we do
Brand tracking and brand health tracking
A tracker is only worth running if it changes something. Ours are built to spot movement early enough to act on it, not to confirm what last quarter already told you.
We design the brand tracker, run the fieldwork and read the data, so nothing is lost between the three.
Audience segmentation, audience profiling and behavioural segmentation
Knowing who your audience is matters less than knowing where to find them.
Our audience profiling and behavioural segmentation work maps people by what they do rather than the boxes they tick, and our Clockface tool shows how each group will respond to a change before you make it.
Behavioural science and cultural analysis
People are inconsistent, and good research accounts for that. We use behavioural science and choice modelling to test what shifts a decision, campaign and message testing to see what lands, and cultural analysis to place both in the world your audience actually lives in.
Latest views on the issues facing our clients
Speak to our experts
Tell us the decision you’re facing and we’ll tell you how we’d approach it.