Manfred co-leads Yonder and is responsible for the development of our offer and ensuring we deliver only the highest quality solutions to our clients. Manfred founded BrandCap after heading up consulting at Interbrand in London and occupying senior strategy roles at Wolff Olins. He is dedicated to business improvement and supporting people in their professional growth.

Deeply experienced in business and brand strategy development across most sectors, Manfred’s particular interest lies in hospitality, luxury, retail and professional services. His clients include Rosewood Hotels and Resorts, Radisson Hotel Group, Stella McCartney, KPMG, Hays, Fruit of the Loom to name a few.