Michelle Lai

Director, Yonder Hong Kong

Globetrotting glutton, eternal optimist and wellness aficionado. Happiest brewing up new business ideas. Passionate about growth and transformation.

Michelle leads new business in Hong Kong. After establishing and running her own brand for 10 years, Michelle was the first to join BrandCap’s Hong Kong office as Business Development Director. She is constantly discovering new ways to bridge the gap between East and West.

Michelle is an entrepreneur passionate about building brands. With over 10 years in business, her experience spans marketing and brand strategy, supply chain and new market entry. Michelle has a keen interest in the travel, retail and hospitality sectors. Clients include Rosewood Hotels & Resorts, Fuin Real Estate, Formia and Tulu.