The poll covered the following issues: Attitudes towards Own Body and Features (Females); Attitudes towards Weight Loss; Attitudes towards Plastic Surgery; Attitudes towards Partners Body (Males); Attitudes towards British Females; Attitudes towards Female Features.

Populus interviewed a random sample of 1,440 adults aged 18+ by telephone between 21st December 2004 and 23rd December 2004. Interviews were conducted across England and the results have been weighted to be representative of all English adults.