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Concerned Consumer Index

The poll covered the following topics: Profile of a Concerned Consumer; Corporate reputation of brands; Sector focus on holidays; Views on topical issues related to the environment and the economical climate.
Populus interviewed a random sample of 1422 adults online aged 18+ between 25th January 2008 and 28th January 2008. Interviews were conducted across England and the results have been weighted to be representative of all English adults.

Fieldwork dates
25 January, 2008


28 January, 2008