The poll covered the following topics: Profile of a Concerned Consumer; Corporate reputation of brands; Sector focus on consumer electrical companies; Views on topical issues related to the Bank of England and the economy.

Populus interviewed a random sample of 3252 adults aged 18+ online between 21st September 2007 and 25th September 2007. Interviews were conducted across England and the results have been weighted to be representative of all English adults.