Published by:

Concerned Consumer Index

The poll covered the following topics: Profile of a Concerned Consumer; Corporate reputation of brands; Sector focus on airlines; Views on topical issues related to brands.

Populus interviewed a random sample of 1327adults aged 18+ by telephone between 20th April 2007 and 23rd April 2007. Interviews were conducted across England and the results have been weighted to be representative of all English adults.

Fieldwork dates
20 April, 2007


23 April, 2007