Published by:

Concerned Consumer Index

The poll covered the following topics: Profile of a Concerned Consumer; Corporate reputation of brands; Sector focus on supermarkets; Views on topical issues related to brands.

Populus interviewed a random sample of 1004 adults aged 18+ by telephone between 23rd March 2007 and 26th March 2007. Interviews were conducted across England and the results have been weighted to be representative of all English adults.

Fieldwork dates
23 March, 2007


26 March, 2007