Published by:

Concerned Consumer Index

The poll covered the following topics: Profile of a Concerned Consumer; Corporate reputation of brands; Sector focus on fast food companies.

Populus interviewed 1,048 adults aged 18+ online between 27th and 30th November 2009. The results have been weighted to be representative of all British adults.

Fieldwork dates
27 November, 2009


30 November, 2009