Let’s face it: The holidays were stressful, involving significant amounts of both travel and planning — whether that be for the aforementioned travel or for shopping, gifting, entertaining or giving thanks. But add to that list one more item imparting more than its fair share of stress this year: the rising cost of living. That is, the fact that everyday items now cost more than ever, meaning our dollars aren’t going nearly as far as they once did. And although the holidays have come and gone by now, the cost-of-living situation is likely to linger.

Which means there’s room to help. And brands are uniquely poised to do just that, perfectly positioned to give back to the very consumers they’ve come to know so well.

Read the full feature on Total Retail below.