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Yonder partners with Women in Data to power the 2025 State of the Nation report
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The future of women’s sports needs long-term partners not quick-win sponsors
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The Green tide: how voter disillusionment is reshaping the UK’s political landscape
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A missed connection: why did the 2025 budget fail to resonate?
Promise into action: Emissions slashed by 32%
The transformation of payment ecosystems
The way individuals and businesses exchange value is undergoing a fundamental shift, driven by technology,...
Women’s Rugby World Cup: how can the spike in interest in women’s rugby be built upon to create a lasting legacy?
The 2025 Women’s Rugby World Cup sparked a remarkable shift in engagement with women’s rugby....
Strictly speaking: What the data really says about the backlash
The media framed Strictly’s 2025 line-up as a lurch to the right. But Yonder’s Clockface...
Putting real lives at the centre of audience understanding
Segmentation alone isn’t enough. To understand audiences, we need to see real lives in motion...
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