Hello, it was great connecting with you at Critical Eye!
I’d love to hear what’s on your mind – whether it’s a challenge your organisation is facing or an opportunity you’re exploring. Let’s chat about how Yonder can help.
Drop your details below, and I’ll be in touch soon!
Our work
Our views
Strictly speaking: What the data really says about the backlash
The media framed Strictly’s 2025 line-up as a lurch to the right. But Yonder’s Clockface analysis reveals a different story: low awareness, broad appeal and balanced sentiment.
Putting real lives at the centre of audience understanding
Segmentation alone isn’t enough. To understand audiences, we need to see real lives in motion shaped by identity, context and change.
Shaping global perceptions for positive outcomes
Reputation is one of the most powerful assets in today’s interconnected world. A strong global perception can open doors to investment, partnerships, and influence—while a misstep can quickly erode trust.