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Putting real lives at the centre of audience understanding

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Women’s golf is a driving force behind the sport’s much-needed cultural refresh

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Women’s Rugby World Cup: how can the spike in interest in women’s rugby be built upon to create a lasting legacy?

The 2025 Women’s Rugby World Cup sparked a remarkable shift in engagement with women’s rugby. While the number of UK adults engaging with rugby union overall hasn’t changed significantly, the percentage of rugby union fans following women’s rugby has jumped over the last six months.

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Strictly speaking: What the data really says about the backlash

The media framed Strictly’s 2025 line-up as a lurch to the right. But Yonder’s Clockface...

Shaping global perceptions for positive outcomes

Reputation is one of the most powerful assets in today’s interconnected world. A strong global...

How marketers can solve the confidence crisis

Marketers can solve the confidence crisis by shifting focus from products to people. Instead of...

Rethinking customer journeys in a non-linear world

Customer journeys aren’t linear anymore. Learn how behaviour is shaped by social, emotional and digital...

Will the Women’s Rugby World Cup reshape rugby?

The Lionesses’ Euro 2025 win sparked record fandom. Here’s how clubs, brands and bodies can...

Women’s tennis lacks the spotlight, not the star power
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