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Is the booming dupes market a wake-up call for luxury brands?
Counterfeits and copycat designs have always been prevalent in the luxury market, but a booming dupes trend is making it harder for luxury houses to
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Crafting the future of Barbie: maximising intellectual property’s potential
Fuelled by copyright law, Barbie should thrive for years to come, but a single misstep could lead to substantial repercussions. …
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Views | Whitepaper
A powerful way to bring the outside in: government and corporate affairs in 2024
You may be surprised at the growth opportunities Corporate Affairs can unlockWith increased scrutiny, rising expectations, changing societal norms, and …
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Is the culture you have the culture you need to succeed?
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Digital exclusion: 4 ways to create digitally inclusive strategies
We’ve all been there: a digital train ticket that won’t scan or trying to navigate a ticket machine that just …
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News
Yonder shortlisted for four AURA awards
We’re delighted to be on the shortlist for four AURA Awards! To be recognised by AURA for our work with …
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News
Yonder ranked among top innovation and marketing consulting firms in the UK 2023
Have you heard?! We’ve received a gold standard rating in Consultancy.uk’s Top consulting firms in the UK for innovation and …
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Can customers tell you how to run your business?
The business benefits of moving from customer centric to customer driven strategy Businesses talk a big game about customer needs, …
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Views
Reorienting people and culture to support business recovery
The world’s companies are re-opening their doors to begin their recovery. But when health and safety are paramount concerns, the …
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Whitepaper
‘It’s the taking part that counts’ – so why aren’t women taking part in sport?
If viewership of women’s sport is going up, why isn’t that translating into increased participation? Our latest report explores the underlying …
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