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Will the Women’s Rugby World Cup reshape rugby?
The Lionesses’ Euro 2025 win sparked record fandom. Here’s how clubs, brands and bodies can harness it to grow women’s football for the long term.
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Suite dreams: three areas for change for luxury hospitality in 2024
Luxury hospitality is booming once again. In the UK, luxury hotels are seeing a steep rise in room rates, with …
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Unlock the power of the purple pound: why improving accessibility is a commercial decision
One in five people in the UK has an accessibility need or is living with a disability – that’s an …
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New Year, new you: 5 ways to successfully adopt the gym mentality for business
It’s that time of year when people and business are setting goals with the best of intentions. Whether it’s a …
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Goalpost revolution: unveiling transformations post-FIFA Women’s World Cup
It’s been over three months since Spain defeated England to claim their first ever FIFA Women’s World Cup title. Despite …
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Come buy with me: how retailers can help transform the airport experience
Although air travel is once again booming, the entire airport retail experience is in desperate need of a redesign. A …
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Three steps to create lasting advantage through a business merger
Lessons from a lifetime career of branding excellence David Martin has been leading businesses through brand evolution for more than …
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Whose loyalty is it anyway?
Loyalty schemes are everywhere. From the local coffee shop offering one free for every 10, to big chains like McDonald’s …
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Beauty’s value in building communities and in-store experiences
When it comes to what drives us to shop, we humans have always behaved in very similar ways. This usually …
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Cost of living: meaningful customer communication takes more than money talk
Long-term financial services solutions for a pervasive financial problem With money talk at the top of the agenda, striking the …
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