We have delved deeper into these biases; what they are rooted in and what the consequences are that have an impact not just on sport but on our wider society.

By speaking to experts, children aged between 7-15 and the broader UK public through a number of qualitative and quantitative research techniques we have produced a piece of sports research that can broaden our understanding of the challenges that women’s sport as a whole faces. We also believe that it can help to accelerate positive change.

Interested in speaking to us about our research into women’s sport? Get in touch here