Yonder acquires Chapter and Verse

Yonder acquires Chapter and Verse and opens in Singapore

Due to increasing client demand and rapid growth, London headquartered consultancy Yonder is expanding further into Southeast Asia, with the acquisition of Singapore-based consultancy Chapter and Verse. Building on the strength of its business in London, New York and Hong Kong, Yonder now adds to its ability to deliver for global and local clients across Southeast Asian markets.

Yonder has several longstanding client relationships in the region and the addition of the Chapter and Verse team sets them up well to respond to the increasing demand for the blend of insight, strategy, and imagination they bring to their clients to help them solve their biggest business challenges. This unique, fully integrated, approach enables continuous evolution for businesses who need to adapt and respond to ever-changing customer and market dynamics. 

As they celebrate their second anniversary, Yonder is looking to build on the momentum of the 20% growth they saw last year and bring increasing value to their clients globally. Their entry into Singapore adds to an already strong footprint in Hong Kong and New York where their clients have included Lane Crawford, Christies, Fuin, CUNA, Oriental Bank, Cognizant, Radisson Hotel Group, Randstad, Ralph Lauren, and Fruit of the Loom.

The Southeast Asian team will be led by Chapter and Verse founder and CEO Jonathan Bernstein. Jonathan has over 20 years of global marketing and branding experience. Since relocating to Asia in 2007 Jonathan has led brand development programmes for leading companies including Jardine Matherson, Barito Pacific Group, Multiverse Labs, Myanma Apex Bank (MAB), Siam Commercial Bank, Philippine Airlines and SCG Thailand. Prior to setting up Chapter and Verse, Jonathan was Managing Director of Interbrand Southeast Asia. 

Comments Manfred Abraham co-CEO of Yonder:

“Southeast Asia is an extremely dynamic and entrepreneurial region. The fast-growing economy means interesting opportunities are being created across many sectors perfectly aligned with what we do. We truly believe that there is no other firm that can deliver what we can – the Yonder’s blend of insight, strategy, and imagination we bring to our clients is really resonating with clients and delivering incredible results. We’re delighted to welcome Jonathan and the team to Yonder.”

Adds Jonathan Bernstein:

“I’m truly excited to bring a new type of consultancy, created in response to client need, to the Southeast Asian market. It’s a market ready for a new approach and we’re ready to deliver. The success of Yonder in the US, Europe and Greater China shows the power of such a unique approach in delivering beyond the expected for clients, enabling them to innovate and grow by getting closer to their customers.”

A very warm welcome to our newest clients and colleagues.

About Yonder

Yonder is a consultancy that blends insight, strategy, and imagination to unlock opportunity and deliver impact. 

Launched in October 2020, we brought together the expertise of four specialist businesses; the award-winning research and consultancy of Populus (which started in 2003), the state-of- the-art data capture of Populus Data Solutions, the brand and business strategy of BrandCap, and the insight-led innovation of Decidedly. 

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