Racing towards an electric future with Formula E! The atmosphere was charged with excitement as we were announced as winners of the Competition, Event or Tournament of the Year award at The 2023 Sports Technology Awards for the Formula E World Championship by none other than football legend Harry Kane! Watch the full video below.
Here’s what the judging panel had to say: “This entry had it all; fan focused, cutting edge technology, the application of analytics, and data driving improved engagement. On top of which, its rights holder is promoting a more environmentally sustainable version of its product. Congratulations to the team which devised this!”
The full list of winners can be found here.
Our work
Together with Formula E, we developed an innovative and impactful interdisciplinary approach to measure in-the-moment audience engagement. Our team used MindProber’s research-grade biometric sensor to capture second-by-second emotional activation through galvanic skin response (GSR) and attitudinal surveys to capture rational responses – with this insight, we were able to pinpoint exactly what audiences found most enjoyable and exciting about watching the sport.
The innovative biometric solution has revolutionised Formula E’s understanding of viewer engagement.
Want to know more? Our full case study is coming soon. In the meantime, check out our work here.